Bob Williams Appointed VP and General Manager at Axon

Aug 18, 2015

RALEIGH, NC — Axon, powered by ProMach, announced today that Bob Williams has been named Vice President and General Manager of Axon. Williams joined the company in 2014 as Vice President of Sales and Marketing. Axon is a leading manufacturer of fully automated, heat-shrink labeling, tamper-evident banding, and stretch-sleeving equipment. In the past three years, Axon has introduced the most advanced series of new products in terms of productivity and flexibility in its more than 30 year history.

“Since joining the company, Bob has demonstrated exceptional skills in marketing innovation to the packaging industry,” said Bud Lane, President, ProMach Primary Packaging Group. “I’m confident that his energy, knowledge, and enthusiasm will enable him to provide the exceptional leadership that is essential for our ongoing growth.”

Prior to working for Axon, Williams was Vice President of Sales and Marketing for Triangle Packaging Machinery Company. During his 27-year career in the packaging industry he also held senior level management and sales and marketing positions with such firms as SWF Companies and GD Package Machinery, Inc. Williams, a graduate of the United States Military Academy, West Point, holds a Bachelor’s of Science Degree in Engineering.

“With the ongoing innovations in Axon’s products and demonstrated commitment to customer service, I believe the company is poised for continued growth,” said Williams. “I am passionate about technology and its role in enabling us to provide new and better solutions to our customers.”

For more information on Axon’s heat-shrink labeling, tamper-evident banding, and stretch-sleeving equipment, call 1-800-598-8601. Visit

About Axon

Axon provides our customers the means to produce attractive sleeve labeled products and tamper evident protected packages with dependable performance and unmatched flexibility that translate into dollars and cents on the bottom line. Engineered for reliability and value, Axon solutions includes shrink sleeve applicators, stretch sleeve applicators, tamper evident band applicators, and heat shrink tunnels for pharmaceuticals, beverages, processed foods, dairy, health and beauty, household, and chemical products. Axon is a product brand of ProMach, a global leader in packaging line solutions. As part of P.E. Labellers and the ProMach Labeling & Coding business line, Axon helps our packaging customers protect their reputation and grow the trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Axon at

Media Contact
David Starck | 1-720-390-7707

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